[Source: WordStream Blog]

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the SERP. The best part? It’s completely free.

And yet, despite billions of searches performed on Google each month, a recent study study showed that the typical Business Profile only averages 0.00000075% views per month!. Even worse, only 59 actions are taken from those views. That’s less than 5%!

The problem is not the Google My Business platform; it’s that not nearly enough businesses take full advantage of its impressive features. WordStream have written a fantastic GMB optimization guide. You can access it here

Want to increase your visibility on Google? Click here to contact us or send us a message. You can also leave a comment or question below.

Thanks for reading!