A social media audit is a systematic review of a company’s social media
accounts and presence.
Social media audits examine the following areas:
i. Location of all social media accounts both “owned” and “imposters”
ii. Accuracy of profiles against brand guidelines- imagery, logos, spelling
of accounts, URLs
iii. Metrics including- number of fans/likes, frequency of posts,
iv. Types and structure of posts
v. Mentions both “formal” and “informal” on social networks.