Content Marketing & Content Creation

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Content Creation Services

Some of our content creation services include...

Basic Content Creation

We create "top-of-the-funnel" content which is aimed at attracting potential customers and delivering your marketing message(s) in an informative yet powerful manner. Some of the basic content we create, includes; optimized blog posts, social media updates, graphics and infographics as well as marketing videos.

Lead Magnets

Our specialty is the creation of powerful lead magnets such as: case studies, white papers, checklists, surveys, discount coupons and many more. Our lead magnets are designed to "convince" your prospects to exchange their contact information with you and to sign up to receive your future marketing messages.

How To Turn Cold Prospects Into Buyers With Content Marketing

Today, every business needs a content marketing strategy. One that will turn prospects into leads, leads into customers and, customers into repeat buyers. You may already have an active business website & blog and that's great because your blog is an an important component of a content marketing strategy. But, an effective content marketing strategy cannot end there. Your blog is important but, it has a very specific and limited role to play in your content marketing funnel...

The Content Marketing Sales Funnel

A content marketing strategy must be able to move cold prospects through different phases of a marketing funnel, towards the bottom of that funnel, where they can be converted into buyers that will keep coming back for more. To achieve this, you have to create separate (different) content offers that will move your prospects through the following stages or phases...


During this phase, content such as blog posts and social media updates is used to make prospects aware that they have a problem or need and that your business has the perfect solution for them. It is important to understand that the content and strategies required for this phase of the marketing funnel will not be suitable for any of the next phases.


Prospects who (thanks to you) are aware that they a problem and that you have the solution, will now have to consider & evaluate all the solutions that are available to them (even your competitors solution) During this phase of the marketing funnel, you must create lead generation content.


Prospects who have reached this phase, are at -what is known as- the "bottom of the marketing funnel" Any content that is required for this phase, must facilitate conversion (i.e. content that can convert leads into sales) An examples of this type of content is a free trial of your product.

Questions About Content Marketing or Content Creation?

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